WhatsApp Chat Bot
In this article on the importance of WhatsApp Chat Bot, you’ll discover how Chatbot services on WhatsApp have become the most important tool that each company should take into account for its marketing activities.
The marketing landscape has changed dramatically, and old channels such as email and even social media marketing are no longer as effective as they used to be.
Consumers have simply been filled with marketing messages and even the largest budgets are at risk of being adjusted, and companies need a new way to deal with customers.
One of the channels that should be at the top of any company’s list is WhatsApp, a chat client that is actively used by 1.5 billion people in more than 180 countries to stay in touch with friends and family.
However, it is not practical to hire hundreds of employees to send messages to tens of thousands of customers on WhatsApp. That’s why you need WhatsApp Chat Bot services.
What is Chat Bot?
We’ve defined WhatsApp Chat Bot in many previous articles in detail, and let’s also know it in our current article about the importance of WhatsApp Chat Bot for customer engagement, WhatsApp Chat Bot services work just like chatbot services that support ARTIFICIAL INTELLIGENCE on other channels – think about supporting chatbots on the web, Facebook Messenger, etc.
The most important feature available in WhatsApp Chat Bot
At a time when consumers target a lot of targeted marketing, it’s a real game changer to be able to interact with customers in a place where marketing noise is less.
Consumers use WhatsApp to stay in touch with friends, share content, and join local and shared interest groups. For many people, WhatsApp is a communications platform — replacing text messages, phone calls, and even social media.
WhatsApp now also provides secure encryption that enhances the confidence factor for users who rely on it to communicate on a daily basis, basically, WhatsApp is a basic communication tool that ads don’t confuse.
WhatsApp Chat Bot companies have a rare opportunity to build customer interaction in a highly instantaneous environment free of marketing distractions.
How WhatsApp Chat Bot services can enhance customer participation
Companies that create WhatsApp Chatbot to interact with their customers more closely than ever before, where WhatsApp-based customer engagement revolves around three key areas we’ll get to know together.
Marketing and direct promotion using WhatsApp Chat Bot
Most companies will already have a large database of phone numbers. With WhatsApp Chat Bot, your company can directly market to an unlimited number of users by sending marketing messages directly as a WhatsApp message.
In contrast, the use of WhatsApp Chat Bot messages can act as automated conversations. For example, you can send a special offer to a user and process its registration automatically using chatbot.
With WhatsApp Chat Bot, there is no need to convince the user to visit the website and there is no risk of losing user interest due to slow customer service response.
Customer service via WhatsApp Chat Bot
The less effort users make to reach customer support, the better. WhatsApp is the perfect channel for customer support – users don’t need to tamper with a separate site, app, or phone call.
Your WhatsApp Chat Bot can answer common support queries and do so more quickly than human support workers can do.
If chatbot is stuck and unable to answer a unique support query, it’s easy for a human customer support agent to intervene, seamlessly handle a support situation – and still within the appropriate WhatsApp environment.
Just think about how WhatsApp Chat Bot can bring your business closer to your customers by including support sessions next to daily conversations with friends and family.
Getting notifications that customers see has become more difficult and harder. Consumers often ignore the inbox even when they can escape spam filters, while the large number of applications on the market means that users are stressed by applications.
SMS messages are an option, but as users stop using SMS messages to communicate with friends and family, your company risks losing engagement by moving to an old channel.
In contrast, sending notifications via WhatsApp Business API can significantly enhance the chances that the customer will receive your notification.
In addition, WhatsApp Chat Bot can handle questions and requests that follow notifications. For example, customers can request late delivery, add items to an order, or automatically change their delivery address by responding to their WhatsApp notification.
It’s easy to see how customer interaction is enhanced by the shared impact of WhatsApp notifications and quick responses to offers from WhatsApp Chatbot.
Think a lot about how best to interact with your customers via WhatsApp. Remember that it’s a very personal communication channel, so you’ll notice any errors in your style.
WhatsApp Chat Bot services are a relatively new phenomenon, so everyone is still experimenting with the best ways to implement this amazing customer sharing tool, yet WhatsApp promises to be a powerful tool in the customer engagement arsenal.