WhatsApp Bot Platforms
WhatsApp platforms for customers are undoubtedly one of the fastest growing components in the direction of fast-emerging systems, yet the evolution of WhatsApp platforms is rarely discussed beyond customer service limits.
WhatsApp bot platforms and customer service are certainly in line, and this innovative form of technology has revolutionized how companies communicate, build and maintain relationships with their customers.
But by failing to further explore and examine how WhatsApp platforms are integrated with other business areas, organizations deny themselves a unique opportunity to drive operational efficiency and derive greater value from their marketing efforts.
One area where the benefits of WhatsApp bot platforms are usually overlooked is the creation of lists of potential customers. Can WhatsApp bot platforms help companies identify potential customers?
Not only that, But WhatsApp platforms can also help improve the experience of qualified potential customers, effectively managing leads who need a little extra push in the right direction. It’s actually one of the most creative ways to generate potential customers in today’s market.
How WhatsApp bot platforms support improved generation of potential customers
Capture data through WhatsApp Bot
Let’s start with the basics, and one of the biggest barriers to generating traffic and potential customers today is data capture. Data capture is the spark that ignites every business, but we all know that data capture models have become a difficult area to navigate.
At a time when awareness of online safety and security is growing, the desire to complete online forms is naturally declining. In fact, research shows that 81% of people have abandoned an online model after starting to complete it. This results in one very prominent common goal across many companies: to get more potential customers.
But what does WhatsApp do with this information?
Streamlining processes
Data capture is not for nothing. This is used to enable WhatsApp to streamline operations and efficiently channel conversations, towards the right people, at the right time.
It all depends on artificial intelligence and technology. WhatsApp bot platforms are programmed to capture keywords and phrases, so they can direct conversations before they reach your employees.
WhatsApp puts the right people in the right places to provide sales teams with more opportunities to interact with qualified potential customers.
Given that customer generation is one of the biggest goals for today’s marketing and sales teams, an additional layer of analysis and support is always welcome.
Analyze potential customers through WhatsApp Bot
The way WhatsApp can direct users to the right section or team is through automated data assembly; WhatsApp collects data from the user’s initial query, analyzing it to determine the best course of action.
By asking strategic automated questions and understanding what to do with the answers, WhatsApp can automatically qualify leads to ensure that sales and marketing teams are passed on only to those in a position to transfer.
People who are not willing to transfer to another procedure can also be redirected. This may be more information or educational resources on your site.
Ultimately, WhatsApp is a way to automatically communicate with high-quality potential customers with your team, easily providing additional information or resources to lower-quality potential customers to ensure that every visitor has a positive user experience to the website.
Customer service is always available
WhatsApp can capture data from users, which can create customized experiences that put users in the right part of the conversion path, and separate qualified leads in sales and marketing from leads that require more attention.
WhatsApp is “always working” data capture source to be available when potential customers are available, whenever possible. They are able to handle multiple conversations simultaneously and get more qualified potential customers through your sales team. And if no one’s available? You don’t have to worry. WhatsApp can easily schedule reconnection.
In the end, WhatsApp is not intended to replace sales or marketing staff in potential customer generation efforts, but instead supports companies as they work to gain more value from their human resources.
WhatsApp deals with the most predictable aspects of potential customer generation, giving your employees more time to focus on users who are believed to be more likely to transfer, helping to increase sales and profits. Of course, WhatsApp bot is also the perfect solution to take care of low-cost and effective potential customers.
This year, 90% of companies are expected to use WhatsApp bots in one form or another, according to the Global Trends and Analysis Report, but how many will consider integrating WhatsApp bot into the strategy of generating potential customers?
