WhatsApp marketing
WhatsApp marketing is a type of messaging marketing, which means promoting the brand through WhatsApp. This channel helps brands reach a huge audience, build strong customer relationships, and increase sales.
You are expected to have asked this question by “Do you have WhatsApp?” in fact, WhatsApp is the most common messaging app right now. WhatsApp is the largest messaging platform, ahead of Facebook Messenger, with more than 200 million users.
As an entertainment activity, you understand the importance of participating in platforms where your customers are active and where you can stand out. WhatsApp is one of those platforms.
In this article, you’ll explain why WhatsApp is an important component of your marketing strategy and provide you with some tips on how to use it effectively to reach your audience.
Why should WhatsApp marketing be part of your marketing strategy?
WhatsApp’s power as an instant messaging app is well known around the world. However, most companies fail to recognize the growing power of the platform as a marketing channel.
WhatsApp is part of the Facebook family, along with Instagram – purchased for $19 billion in 2014. When Facebook introduced Snapchat Stories on Instagram, they also posted it on WhatsApp and gave the app its first social feature.
In addition, to quickly emerge as a social media network, a Reuters Institute for the Study of Journalism survey found that many countries consider WhatsApp to be a reliable source of news.
WhatsApp is already aware of its current strength and future potential to be a force for marketers. They even announced their plans to turn WhatsApp into a more effective marketing platform.
Some tips for using WhatsApp marketing in leisure activities
Create whatApp streaming lists
You must create lists related to specific topics or audience segments. Once you set up menus, you can send one-way connections specifically designed to increase engagement, just like you do on Twitter.
You can include offers, links, or invitations in your messages. For example, if you’re holding an event that will interest your audience, streaming lists are the way to go.
Let’s say you work in entertainment and spas. Your audience will then be interested in anniversary celebrations, summer holidays and public holidays. So you can use these opportunities to send them broadcast messages.
Use group chat in WhatsApp marketing
Group messages are shared with group members, and also include responses from group participants. This is useful when you need to conduct focused groups or market research before launching a product or service.
The group feature is also the best way to give exclusivity to specific groups of customers and is used for WhatsApp marketing. It’s also a way to encourage your customers to interact with each other and maybe offer other current customers a new service or product experience they’ve never experienced before.
WhatsApp group chat offers advantages for you and your customer: your customers can easily interact with you and each other, and you can easily connect to the international audience.
Providing customer service on WhatsApp
Providing instant customer service is a luxury for many small businesses, particularly leisure activities. However, WhatsApp can help you and your employees answer and process customer queries quickly.
Because WhatsApp features multimedia messages, you can provide a personalized customer service using text, audio, or video. You can also provide live video assistance or WhatsApp tutorials, further simplifying customer support for you and your customers.
Also remember that WhatsApp has a desktop application. So if you’re using another customer support program on your desktop, you can easily integrate the two and provide faster customer service.
Get customer feedback
Instead of contacting customers for comments, consider sending questions to your customer list via WhatsApp. Especially since the opening rate for WhatsApp messages is 70 percent. It’s marketing research at its best, and it’s free as well.
When you receive comments and ratings, you can respond directly to their in-app requests and improve the products or services you provide.
It is not only committed to traditional questionnaires. Develop entertaining and creative elements that reflect your brand and also enable you to interact with your customers in a non-intrusive way.
Because their comments are of great value to you, you can reward them with vouchers to encourage brand loyalty, and as part of your customer retention strategy.
Customize communication with customers
If you’re marketing through WhatsApp correctly, your groups will continue to grow. As they grow, you can customize your interaction with customers by communicating directly with them on the platform – one to one.
This is particularly useful for small businesses because direct interaction with their customers makes it easier for customers to send them direct messages if they need a particular product, have questions or need customer support.
Contact your customers via WhatsApp
In addition to interacting and marketing your customers via messages, you should contact them directly via phone calls.
For example, when you receive a request from a customer (someone may be interested in talking to a salesperson or simply wants more information), you can respond immediately, within the app, by contacting them.
Use WhatsApp cases to share promotions and discount sales
The new WhatsApp status update lets you share private promotional codes extensively for customers to recover in your business.
You can use the Photos and Instant site feature to distribute promotion codes to allow everyone in your groups to know about the special promotions you’re running.
This can be a quick sale for two to three hours or a one-day event to increase traffic or create a post. If you do, you can keep it exclusively for WhatsApp.
Partnership with complementary companies and influencers
When you collaborate with companies that provide complementary services or influencers in your field, you increase your audience and the number of WhatsApp groups you belong to. Partners don’t have to be in your field; the goal is to become part of more conversations across different WhatsApp groups.
Even if people in other groups are not interested in your products or services, they may mention your brand in other groups or social channels, and you’ll find those within their circle who care about your business.
Create high-quality content for WhatsApp marketing
Even on WhatsApp. Just as high-quality content is important to your site, it’s also important for WhatsApp marketing.
At WhatsApp, your messages must be short and powerful. But you don’t have to worry about height like you do on Twitter, but you have to count every word.
Your style and word choices should resonate with your audience, or you’ll risk seeing too little participation. Make it simple and attractive, and focus on the benefits to your customers.
Use third-party analytics
As with any marketing campaign, the most important part is analytics. You need to track and analyze your traffic, so you can adjust and improve your campaigns.
There are many third-party applications and programs that provide WhatsApp analytics.
Tracking software such as Google Analytics can provide WhatsApp analytics data to help you improve your social media strategy and adjust your strategies to reach the right audiences.
WhatsApp continues to evolve from a messaging app to another social media platform, and your marketing efforts will remain so. We recommend that you start integrating them into your marketing strategy today. Not only is it a versatile platform you can use to distribute files, videos, photos, and text about your products and services.
But also because it’s a free way to spread the word about your brand, and to better understand your customers’ needs so you can better serve them in the future.
The key is to measure your interactions and make sure that every message you send delivers value. Track your analytics and continue to improve your campaigns.
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