Videos are an important part of online marketing and improved search engines. They not only increase the interest factor for your content, but also improve the ranking as well.
Given the frequency of videos on blogs and social media sites without them, there is a risk that they will look boring. In fact, 62% of google’s public searches result in a video.
So, how do you highlight and arrange your videos positively? Here are some tips for improving search engine optimization in general.
Videos have become increasingly important for marketing. Companies that have customized video marketing strategies generate more potential customers, generate more revenue, and enjoy a better brand awareness than those involved in all other forms of marketing.
First, set your goals for video marketing, whether it’s for:
Increase back links.
Spreading brand awareness.
Understanding your goals is key to knowing exactly what you want to achieve from video marketing.
Some tips for improving search engines using video
- Mobile phone improvement
Clearly, mobile phone improvement is not just part of improving video; mobile improvement is the primary focus of improving the web today.
Mobile has exceeded desktop views a few years ago and continues to grow, in addition, a large part of video consumption is made on mobile devices, make sure that your website is responsive and that you upload videos to sites like YouTube and Vimeo.
Just as if you’re improving a page on a website using a suitable identification address and a meta description, make sure you did the same for a video, search engines will use this to determine and arrange video results.
Search engines will evaluate the title, description, and tags (which must include targeted keywords) to better understand what the video theme is, which is simple and takes little time.
- Create a Sitemap video file
If you create a great deal of video content and post these videos on your website, but you find it difficult to arrange them, you may want to create a separate video site map.
This location map will help give Google a better idea of pages with videos, and a general focus on video content
- Share video via different channels
Share video content across various marketing channels, such as social media, upload video content to Facebook, YouTube or Instagram and see the types of posts that get the most sharing.
Adding video to your social channels will also help encourage social sharing, thereby encouraging more background links that can make your site more reliable in Google’s eyes.
- Add video to your website
Adding video content to your site, not just to sites like YouTube and Vimeo, can help increase your engagement and user experience on your site.
As mentioned earlier, video content tends to be more attractive, you can also add things like a video chart to your page to help crawlers understand what video content covers.
- Create an attractive thumbnail
Users have a wide range of options when it comes to selecting the video to be selected from the search, the video thumbnail is probably the first thing they’ll see in those results. That’s why it’s important to make sure that the thumbnail can stand out from others in the best possible way and attract the user’s attention.
In general, you can choose a thumbnail from the video itself or upload a separate image. Make sure the image reflects the video theme well.
- Create a name for the video file
This may be the simplest optimization method. Name videos on your computer in the same way you call photo files. Include a targeted keyword or accurate description of the video theme.
- Encourage viewers to like video and comment
Encourage users to like and comment on video content, especially YouTube, by creating a compelling phrase urging the user to take action.
While all these practices are good for basic video optimization techniques, it’s important not to get caught up in the core details of tags, titles, etc. so that you lose focus on your actual goal and the primary purpose of the video to be.
The video can contain an enhanced address, tags, sitemap file for the video, a suitable thumbnail, etc.