WhatsApp had a huge number of users by 2020, representing about 2 billion people who access WhatsApp every month.
However, a sharp decline has been noted due to the recent update of WhatsApp’s Privacy Policy 2021. WhatsApp’s users turn to other relevant messaging apps such as telegram and signal.
Since the launch of Facebook in 2004, the company’s strategy has been clear to buy potential competitors before they hit them like Messenger, Instagram, Oculoughs, etc. Similarly, Facebook owned WhatsApp in 2014 for $19 billion and by 2015, it will be the largest messaging app with 2 billion users worldwide by 2020.
WhatsApp Privacy Policy
After joining the Facebook umbrella, the WhatsApp app offered its user an option to choose whether they wanted to share their data with Facebook. However, with the recent update of whatsapp’s privacy policy 2021, everyone is desperate to find an answer to “Is WhatsApp safe and private?” Facebook was launched as a social media platform but quickly made its way into social media marketing. Now, Facebook has become a favorite platform for any digital marketing agency to match it, such as business pages, ads, supported stories, classics, and more.
Just as WhatsApp co-founder Brian Acton said, Facebook is expanding its horizon to be a very good “business platform.” This is illustrated by the update of the Privacy Policy in WhatsApp 2021. With this statement, let’s go deeper into the privacy update. You should be fully aware of the privacy policy that arises when installing the app.
Update whatsapp privacy policy 2021
WhatsApp requires your permission to access your data for the proper functioning, improvement, allocation, support and marketing of application services. As the WhatsApp privacy policy states, this data set depends on your use.
Before you updated whatsapp’s privacy policy 2021, all WhatsApp was asking you for was your account information such as your phone number and your profile name. Don’t keep messages on their servers instead of the user’s device. However, it stores messages on servers only when they are not encrypted for 30 days and then deletes them.
So what’s changed now? To the extent that WhatsApp is owned by Facebook, the recent surge in privacy is not new. Facebook has a long list of privacy loopholes. The most agreeing view of this privacy update is that Facebook tends to integrate all the apps it owns and make it an ideal center for digital marketing. It seems to be the first approach of the social media marketing company. The five icons at the bottom of the Facebook page are the guide.
He turned the Internet upside down as WhatsApp sent an in-app notification to its users. Either you accept the Privacy Policy Update in WhatsApp 2021 and continue to use the app or you will lose access to your account. There’s no choice between them.
This update is likely to facilitate the digital marketing agency with better insights into customer data. You must have seen the option to add the WhatsApp button to Facebook pages, including information automatically collected by the WhatsApp app, time, repetition, duration, and log files. However, what’s important is that it collects information about your device model, operating system information, mobile network, and contact information including your phone number, mobile operator, INTERNET service provider, IP address, device operations, and knowledge, even those unique to Facebook products.
WhatsApp’s privacy policy clearly states that it uses your IP address and other site-related information. As a result of updating a privacy policy in WhatsApp 2021, WhatsApp is facing a significant backlash from users and a large number of users are turning to other related apps as well.
However, to address the problem, WhatsApp has made it clear that it does not collect data from individual messages but talks to your business account to help the business market reach the public.
