Live Chat or WhatsApp Chat Bot
Visit any website at any hour of the day, and you’ll see on-site something important: live chat or WhatsApp Chat Bot appearing in the bottom corner of your screen. This will be the look of someone asking you if you need any help. Click a little or swipe the mouse and open a chat box to help you with almost everything.
The story doesn’t end here. These chat boxes lead to one of two potential support types – live chat or WhatsApp Chat Bot. As the terms themselves suggest, the concept of these marketing assets is simple – serving every visitor a quick solution to any query they may have, so they don’t have to wait for an email or jump on the phone to start the next step.
However, with all the simplification these tools bring, confusion comes from some kind, including live chats or WhatsApp Chat Bot – what the organization should seek.
Live Chat and WhatsApp Chat Bot – Simplified Basics
What is live chat?
Quite simply, Live Chat is an online customer service system where direct support is provided by a human agent for every visitor who falls into a query.
Live chat allows site visitors to contact sales and support experts from your organization for real-time support. Due to this function, it is the most preferred proactive channel.
Statistics indicate that 70% of consumers prefer live chat, and that nearly two-thirds of customers who interact with the chat platform are likely to return to the website and buy again.
What is Chat Bot?
Chatbot is also called the Default Assistant, an automated response builder used to help resolve queries that visitors to your website may have.
One of the biggest cases of WhatsApp chatbot is to improve the customer experience by organizing support of all kinds for the visitor. It can be a very simple query for the setup process or a basic query such as pricing or authentication requirements.
Other than live chat services, WhatsApp Chat Bot is available 24 hours a day and can interact with customers via websites and mobile apps.
WhatsApp Chat Bot features and live chat:
- 85% of consumers will be able to manage their relationships with brands without human interaction by 2022.
- 73% of consumers say that live chat is their preferred way to communicate.
- 80% of companies are either currently using ARTIFICIAL INTELLIGENCE or plan to use ARTIFICIAL INTELLIGENCE to serve customers using WhatsApp Chat Bot in the next two years.
- 45% of customers said they prefer WhatsApp Chat Bot for customer service inquiries.
- Grand View Research expects the global market for WhatsApp Chat Bot software to reach $1.25 billion by 2025.
- 79% of consumers say they prefer live chat because they answer their questions quickly.
- If we look closely at the analyses provided to understand what makes them better suited, they do not do justice because both live chat and WhatsApp Chat Bot come with their own set of pros and cons.
As we move towards simplifying one of the most common questions in WhatsApp Chat Bot systems, you should know that 70% of consumers today prefer to use chat. By not offering chat, you create an immediate barrier between you and your customers that can severely affect sales.
To determine what’s best for you and your business, take a look at what’s most important to your customers. Do you get answers 24/7? Is it able to access customer service? Make a list of the basics, enter the market, and discover your best partner.
The best way to get answers to these questions is to ask your customers directly. Your customers are the best resource for planning your support system. Their answers can help you make the most informed decision possible.
