WhatsApp app
Worldwide, WhatsApp is the standard for talking to friends and family. With companies looking for more ways to reach their customers, they are now entering the scene as well.
If you plan to use WhatsApp in business, for example, in customer service, sales or recruitment, you need to know who is using it and how people spend their time on the app.
Important WhatsApp stats you should be aware of
Number of WhatsApp users
The first element in the list of WhatsApp statistics you need to know is the number of WhatsApp users, there are currently more than 2 billion WhatsApp users around the world, and they are increasing as the number of users increases daily by nearly 1 million. With 1.5 billion in 2018 and 1 billion in 2016, this number of WhatsApp users increased by half a billion every two years.
The large number of users means great advertising and accessibility. But before she was so excited, I know that her parent company, Facebook, recently announced that it would not go ahead with its initial plan to offer Ads on WhatsApp — a move that has been met with much controversy.
But there’s talk of potential ad integration into the WhatsApp status feature, so you might want to monitor this for your e-commerce business.
WhatsApp is renowned for being the world’s first chat app
Of all messaging apps on mobile devices, currently the most popular and also at the forefront, and the latest WhatsApp statistics show that 1.6 billion users have accessed the messaging app every month since 2019, accounting for 0.3 billion (or nearly 23 percent) more than its nearest competitor and parent company Facebook Messenger.
This is despite the fact that the app is one of many social media platforms that have been banned in China, the most populated country in the world.
WhatsApp stats available in-app
WhatsApp is currently available in more than 180 countries around the world to meet the needs of the local public, and the app is also available in 60 different languages.
Although the app is popular, there are a few countries that WhatsApp has not been able to hack. Apart from China, the application has also been banned entirely or partially in countries such as Cuba, Syria, Iran, the United Arab Emirates, North Korea and Qatar.
Some of these bans apply to VoIP services instead of the app itself. This means that while text messages are still possible, WhatsApp voice and video calls cannot be made.
WhatsApp use by country
India is currently the largest WhatsApp market, with 340 million users in the South Asian country, placing it ahead of Brazil, whatsApp’s second largest market with 99 million users.
In fact, WhatsApp users in India accounted for nearly half (49 percent) of the total number of WhatsApp downloads in February 2020.
Despite its roots in California, WhatsApp is not as popular in the United States as most users think, with only 68 million users in the country. Of these, 26 million are monthly active users.
You may also be interested to know that despite China’s ban on Whats App, nearly 2 million people use WhatsApp in China.
Messages sent via WhatsApp daily
In late 2011, WhatsApp announced a new achievement: more than 1 billion messages were sent using its application in one day, today, 10 years after that achievement, with more impressive figures: more than 65 billion messages are currently sent daily via WhatsApp.
WhatsApp users don’t use the app just for text messages. Call features are very popular with users making more than 2 billion minutes of voice and video calls on WhatsApp every day.
Average age of WhatsApp users
In terms of the age demographics of WhatsApp users, the app is undoubtedly more popular among young people, although one in five people uses the messaging app on mobile, whatsapp is heavily used by younger people.
For more details, WhatsApp usage is the highest among young people between the ages of 18 and 24, with 44 percent of people in this age group using the messaging app.
WhatsApp use decreases with age. Moving to the following age groups from 25 to 29 and 30 to 49, use drops to 31 percent and 26 percent, respectively.
WhatsApp Business Stats
In just one year after WhatsApp Business launched its initiative, WhatsApp Business, more than 5 million business users registered in the app.
Designed to help SMEs support their customers by facilitating interaction with them, Business offers features for companies such as quick responses, labels, chat filters, and more.
It also continuously improves the user experience and business activities. Recently, it launched catalogs to allow companies to easily showcase their products. This also makes shopping easier for consumers as they will be able to browse within the app instead of opening a link on a website.
Use the status property in the WhatsApp app
When introduced the status feature in 2017, many were quick to point out its similarity to Snapchat’s self-destructive messaging feature.
Whatever the reason for its launch, WhatsApp’s popularity has grown since its launch, to the point where the number of daily active users exceeds Snapchat’s, and the company has claimed to “reproduce” the idea.
There are currently half a billion WhatsApp accounts that use every day, about a quarter of their users and more than double the 190 million Snap chats that currently exist.
From understanding usage by country and user demographics to other WhatsApp facts such as the number of downloads and messages sent, you’re now ready to overcome integration into your business strategy, whether for marketing or customer service purposes.
