Whether you’re focusing on how to market a customer or how a customer can contact a customer service member, being able to communicate properly makes a big difference.
If you can’t deliver what you sell or how to use it, how are customers supposed to know what they’re getting? If they can’t get quick and easy answers to their questions, many customers will simply go somewhere else.
Here are the most important and best ways to connect with customers that you can follow to make sure you don’t have any of these problems.
The first way to communicate with customers: text chat
The ability to send text messages or chat with customers works well when it comes to marketing and customer service. It’s a simple and easy way to send automated marketing messages to people while providing a quick and easy way for customers to send you text messages to answer their questions.
This can be done with ease via WhatsApp, and using WhatsApp will help you make the most of communicating with customers through text messages, where you can easily send personalized messages and answer questions 24/7 without anyone real having to participate.
The second way to communicate with customers: email
Email has become inappropriate for a few years as text messages and social media have become the most common form of communication. But she has returned in style and is very popular again.
Many polls have been created, which includes many users around the world regarding the use of e-mail, in fact 63% of those surveyed said they prefer email communications with companies in any other form of communication, putting the text second with 14%, and 59% said they would likely make a purchase if this email included a sale at the site level or at the category level.
ARTIFICIAL INTELLIGENCE CAN ALSO HELP CUSTOMIZE EMAILS AND IDENTIFY THE TYPES OF CONTENT YOUR AUDIENCE WANTS TO SEE IN AN EMAIL.
The third way to communicate with customers: social media
One way to stay in touch easily with customers, new and old, is through social media platforms. Most people take to social media when looking for recommendations about where to go or what to buy. In addition, people are on social media all day long, making it easy to make your way to an ad or two on their account.
Artificial intelligence can help determine what kind of content you should post, as well as the types of responses customers want from you. Make sure customers are involved with new content on your social media accounts regularly, and respond to any comments on your page as quickly as possible, so they feel validated and valuable.
The fourth way to communicate with customers: phone conversations
Even with all other ways of communicating, phone conversations will never disappear. However, all other ways of communicating actually help because there are fewer people calling questions if they can get their answers in other ways.
Artificial intelligence can help here by “listening” to the conversation and making recommendations to your customer service agent about what they will say next based on the customer’s previous record with the company and how the call goes.
Everyone agrees in principle that keeping customers once they become part of your customer base is essential. Over time, your customers build a relationship with your company and thus develop a sense of loyalty. Therefore, it is necessary to take care of good communication with customers and not to neglect their messages or suggestions.