WhatsApp Marketing Strategy
The well-made WhatsApp marketing strategy underlies the effectiveness of each marketing channel. You can plan your steps and change paths if something goes wrong. Here are a range of tips to help you formulate your WhatsApp marketing strategy and get great results.
Set your goals and key performance indicators
To start a WhatsApp marketing strategy, set your marketing goals. This step will help you focus your attention on meaningful activities and draw limits on unnecessary things.
Start by reviewing your marketing path and finding weaknesses. Try to think about the business goals you can pursue with your WhatsApp marketing strategy. Select key performance indicators that will help you understand if you’ve achieved these goals.
Here’s an example to help you understand this chart: If your business has customer retention problems, you can address it by sending promotional messages via WhatsApp. In this case, your key performance indicators may be clicks, sharing, and customer retention rates.
Select your target audience
Knowing your target audience is the basis of all your marketing efforts and determines their success. You can try several ways to identify your target audience. The traditional way is to create a customer profile.
Another way is to use the framework to be done, if you decide to abide by this, ask yourself these questions:
- Why do people use your product?
- What value do they want to get from him?
- What results do they want to achieve?
Whatever approach you choose, avoid speculation and speculation. Explore your audience instead. To start with this framework, interview 10-15 of your current customers who have recently made a purchase.
To create a customer profile, you can conduct questionnaires on social media and add data from Google Analytics, CRM, Facebook, Google Ads, etc. These tools will help you determine the demographic and geographic characteristics of your typical customers.
Create a brand personality
People prefer to communicate with others, not non-personal communication. Therefore, for successful WhatsApp marketing, you need to create your brand personality. Brand personality is a collection of features, attitudes and values that your brand shares.
Your brand may also have some features; try exploring it and discovering the most important features. This character will form the basis of your tone of voice and contacts with potential Customers on WhatsApp.
Create a feeling that your customers are dealing with someone. Try using a person’s name as a signature; it works better than a company name.
Build a contact list
If you’re going to use WhatsApp as more than just a customer support channel, you need a contact list. The best way to get a new contact and grab it is to use subscription forms. Place them on different pages of your website and offer something major attractive – such as an e-book or discount.
Keep in mind going to multichannel forms — it allows subscribers to choose where they want to receive updates — via email, WhatsApp, Facebook Messenger, etc. This step allows you to connect with customers through their preferred channels. In contrast, this approach increases participation and promotes remittances.
Design your connections
WhatsApp’s messages have amazing opening rates compared to other channels. However, if you’re offering irrelevant or poorly produced content, marketing you on this channel would be totally unhelpful.
Start by selecting your main themes and messages you want to deliver. Try not to limit yourself to promotional messages only; remember to entertain and educate your audience. Make your connections short and nice – people often check WhatsApp on the go and don’t have time to read long messages.
Boost your messages with multimedia files, such as videos, animations, or photos. Emojis are also suitable in WhatsApp marketing. If you’re communicating well with them, choose smiling faces or people instead of commercial things.
Another point to consider is the frequency of messages. If you send customers messages every hour, you’re likely to make them upset about your brand. It’s best to adhere to the common practice of sending 5-10 messages a week.
Great customer service
Most customers use messaging apps for brand support. 59% of people think they receive faster responses via messaging programs, and 50% find better tips and care in this communication channel. This is the point where WhatsApp marketing is useful.
WhatsApp allows your brand to get queries immediately and provide customers with real-time support. This feature becomes critical, as long as 28% of customers expect to get help within an hour, and 18% expect an immediate response
