The modern consumer is always looking for the perfect way to communicate. With recent developments in technology and modern technology companies that have come up with better communication channels, consumers are not lagging behind in adopting such channels. Today, most people use platforms such as Facebook, Instagram, Snapchat and WhatsApp to communicate.
WhatsApp is one of the most widely used messaging apps worldwide, with more than 2 billion active users. At least 60 billion messages are sent daily.
With billions of consumers using WhatsApp several times a day, companies should start looking at WhatsApp as a new channel to connect with their customers.
Most customers are likely to remain loyal and shop with a brand they communicate directly with if the latest Facebook messaging poll is anything to do. WhatsApp gives companies a platform to send direct marketing messages to customers, gain their trust, and make them loyal to their brands.
Which one’s better? SMS or WhatsApp communication?
When WhatsApp reached 27.6 million active users by the end of 2019, most people thought it was already on its way to replacing SMS, which may be true given the frequency with which people register in the messaging app.
Although most consumers still use SMS today, the situation is slightly different in most countries around the world. The majority of mobile users prefer WhatsApp as the primary messaging app. This is because it is free of charge compared to live SMS.
Today, the number of people using WhatsApp has increased significantly because of its affordability and reliability. According to Statista reports, of all active mobile users, at least 80% actively use WhatsApp to send messages.
Ways to take advantage of WhatsApp for your business
Although WhatsApp is one of the most popular messaging apps in the world, it is not used by many companies and marketing professionals today to reach consumers. Only 7% of professional marketers use WhatsApp today to promote business.
Each company can use WhatsApp for its own benefit because the app is primarily used for messaging and communication. Here are some ways to use WhatsApp for your business.
Increase the visibility of your online business
You can create a business page on WhatsApp, create a WhatsApp Chat Bot, and create a group for your customers. Once you create a Business page on WhatsApp, you can use this platform to create a full profile of your business, such as the physical address, website link, and useful contacts that customers can use to reach you.
WhatsApp also lets you add a catalog of your products to the business page, so customers can see them and interact with you. By creating a catalog of your work on WhatsApp, customers can follow your business without having to browse and turn attention to something else. This improves your conversion rates.
Interact directly with customers
If you run an online store, you know that most online shoppers are always in a hurry. When customers inquire, they always expect timely responses from your customer service office.
WhatsApp makes it easy to interact and engage your customers through direct messaging. You can also use WhatsApp Chat Bot to organize your messages, so customers don’t have to wait for your response. You can also create a FAQ section on your WhatsApp business page and save customer time.
Organize your contacts
WhatsApp is a useful messaging tool for all businesses. You can use the app to organize your contacts using the label system. It is also possible to import all your business contacts into WhatsApp if you use CRM that integrates with the app perfectly.
When you integrate WhatsApp with CRM, you won’t have to continue adding new customer contacts to the app because it organizes the process. Consumers who have chosen to subscribe to your WhatsApp connections can be added directly to WhatsApp message lists without manual intervention. You can also save and archive conversations with customers when integrating with CRM.
Small businesses can also use WhatsApp messages to:
- Send reminders of invoices
- Send notifications about the status of applications
- Send the latest offers and discounts
- Send notifications about tracking requests
- Send punctual reminders
WhatsApp and your business give you a platform to communicate and interact with customers outside your business website. Because millions of people use the messaging app every day, WhatsApp has proven to be one of the best marketing tools for any business. We’ve covered the most important reasons why you’re considering using WhatsApp today to market your business.
New Ways to Reach a Business on WhatsApp