WhatsApp Business vs WhatsApp Business API
Companies around the world are trying to figure out how they can take advantage of WhatsApp Business services for their brand, whether using WhatsApp Business or WhatsApp Business API services.
Unlike many communication channels such as email, WhatsApp Business is a little more complex.
In particular, WhatsApp Business;
It has two levels of service, designed to meet the needs of small and large companies individually. Features and capabilities across the two vary greatly. From the number of conversations you can have at any time, to automation, to the number of agents or brand consultants who can talk to customers using a single WhatsApp Business number, setup, approval, and management requirements vary.
Provides an opportunity to reach and interact with more customers on WhatsApp, using other channels, for example. Facebook ads, wa.me link, WhatsApp communication buttons on the site.
Setting rules on when and what you can send messages to customers, what kind of products and services you can use for them and how you interact with customers across the customer cycle, all of this can be confusing for many companies whether they’re looking to use WhatsApp Business API for trade, marketing or support.
The biggest question is how WhatsApp Business differs from WhatsApp Business API.
We’ll review the differences between the two service offerings, so you get all the information you need to make the right decision about your brand.
WhatsApp Business is for small businesses whose primary need is to communicate face-to-face with their customers.
WhatsApp Business API is for larger brands (enterprise level) that need a complete business package that seamlessly integrates with their other channels and data.
If you need more details, here’s an example of how to use both in real terms
An example of the status of whatsapp business
WhatsApp Business is simply a free mobile app for download. It can be downloaded and used by anyone who owns their own small company.
It’s the perfect choice for a small local process that doesn’t require complex business processes or doesn’t make multiple service requests every day, but offers its customers a customized and easy way to interact with their business, the goal of the app is to give you a direct and immediate line of communication with your customers.
It’s best considered a communication channel for local businesses. Something that allows them to better serve their customers.
If you already have a number to use to talk to your customers, you can easily convert it into a business account by following the following steps:
Download whatsApp Business.
Check your business phone number.
Restore your account from a backup, if you wish.
Select your business name.
Create your profile by going to the in-app options tab.
However, there are some things to keep in mind when posting your usual WhatsApp number to your WhatsApp Business account;
You’ll be signed out of normal WhatsApp, and you’ll only be able to use the WhatsApp Business app. You can continue to use WhatsApp Messenger and WhatsApp Business Apps on the same mobile phone, but only if you use different numbers each.
All chats and media you had before posting to WhatsApp Business will be saved, but be sure to back up your messages before you start posting, otherwise you may lose some recent conversations.
If you decide to return your number to WhatsApp Messenger, you’ll need to delete your WhatsApp Business account first from the settings> account section.
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