WhatsApp Business app
Learn how to set up campaigns in WhatsApp Business with a single click and connect your brand to millions of users.
What is WhatsApp Business App?
WhatsApp Business is a WhatsApp platform developed specifically for small and medium-sized businesses.
More than 60,000 messages are sent via WhatsApp daily. That’s why Facebook has developed this version for companies. Customers are on WhatsApp, so companies should be there too.
WhatsApp has proven itself as one of the media through which you can use conversation strategies to attract and retain users.
How do you make the most of WhatsApp Business?
Here are some of the benefits of WhatsApp Business:
Develop a deeper relationship with your customers.
Higher conversion rates.
Get results with a relatively low investment in marketing.
Improve sales due to confidence and positive perception resulting from conversation tools.
How do you sell on WhatsApp Business?
You can sell on the WhatsApp Business app by creating ads for the platform, or you can do so by creating click or click WhatsApp ads on facebook, for example.
These are similar to another type of Facebook ad called Click-to-Messenger.
Facebook chat ads are among the best tools you can use with automation available on the platform.
These ads are different from traditional ads because they don’t direct users to a landing page or boring model, but open a conversation with them directly.
Combining this tool with chat bot that will cost and redirect potential customers to the right section will transform your customer like never before.
You’ll set up your WhatsApp Business account to make your operations more flexible, along with chat bot integration so that your conversations can continue even outside business hours. You can respond to many people less hard.
With this tool, you can use the Facebook ad platform to allow people to contact you via WhatsApp. There are some things to keep in mind when using this type of ad:
The ad must contain a statement urging the user to take action that will start the WhatsApp conversation when the user clicks on it.
You must connect your WhatsApp line to Facebook so you can configure ads via the WhatsApp Business app.
Ads can be displayed at: Facebook Marketplace, Facebook feed, Instagram feed and search section. They will also appear in Facebook and Instagram stories.
What are your whatsApp goals?
Before setting up your Click-to-WhatsApp campaigns, you must first set some of the marketing goals provided by the ad manager. These goals are divided into three groups, depending on the customer’s status in the marketing path.
Awareness
Here you can choose “brand awareness” or awareness goal.
Brand awareness is useful if you need more people to be aware of your brand’s existence and to keep it in the minds of users/customers, awareness goals simply reach more people.
Consideration
For the think tank, WhatsApp offers a variety of goals. You can manage your campaign according to a traffic, sharing, app installation, video playback, or create lists of potential customers or messages.
The goal of messages will be the simplest whatsapp option, simply because it aims to get users to start a conversation with your business, if you have a technical product like an app, you’ll benefit more from installing the app or sharing goal.
Conversion
This means that the campaign is more focused on finding people who are likely to follow the conversion process. To achieve this, you have three goals available: conversions, sales catalog, and store visits, you must choose a specific goal before configuring your WhatsApp campaign.
No matter what ads you create on Facebook, we also recommend adding custom buttons to your website and pages so that your communication channel has better visibility and access.
