Want to take advantage of WhatsApp marketing strategies that can help you grow your business and achieve more sales?, do you know that WhatsApp is the fastest growing social networking app in the world?
WhatsApp has updated itself with the huge differences related to business communications, customer participation is important for any type of business as they start using WhatsApp, a social networking app.
WhatsApp provides direct contact between you and your customers through concise but useful messages, by including WhatsApp in your business marketing plan, you can quickly respond to all necessary queries from all your loyal customers in any case.
WhatsApp’s most important uses
- Use WhatsApp to send interesting photos and videos by creating a complete, exciting and engaging marketing campaign.
- Use WhatsApp to better share customers.
- Use WhatsApp as a tool to support new types of your products or offers available at reduced prices.
- Use WhatsApp as a marketing survey tool for innovative short details that can be sent to you with digital photos or videos of your products that include product use guidelines.
- Use WhatsApp to build an effective team by creating WhatsApp groups to discuss new work, task updates, work deadlines and meeting dates.
- Use WhatsApp to locate the brand.
This free messaging platform can provide efficient business as well as marketing for each SME while using it intelligently.
With 70% participation per day, each marketer needs to master proven WhatsApp marketing strategies that can increase user base, customer participation and sales.
How to take advantage of WhatsApp marketing strategies to increase sales
Use WhatsApp Business instead of regular WhatsApp
WhatsApp Business is an Android app that can be downloaded for free. Using the app, companies can easily interact with customers using message automation tools, sorting and responding quickly, and this app has come up with a lot of amazing features and features for small and large businesses.
Here are some of the benefits of WhatsApp Business:
- Business file: Create a business profile that contains useful information for your customers such as your address, business description, email address and website.
- Quick responses: Quick responses let you save and reuse the messages you send frequently, so you can easily answer FAQs as quickly as possible.
- Automated messages: Set a remote message when you can’t reply until your customers know when to expect a response. You can also create a welcome message to introduce your customers to your business.
- Message statistics: You can access important metrics such as the number of messages sent, delivered, and read successfully.
Create an attractive business personality for WhatsApp
WhatsApp is a messaging app where people communicate with families and friends. It’s a way to discuss personal things, and the first strategy to use WhatsApp to promote your business is to customize and create an attractive brand personality.
Because you intend to use WhatsApp as a tool to reach customers, your customers should be able to quickly identify your brand.
Let’s say your brand has a customer section that deals with customer complaints and inquiries, you can create a custom number for this purpose. This figure can be managed by a real person, so there is a human feeling.
Busy businessmen often find it easy to deal with that person on WhatsApp, share photos of the products they care about, ask questions and even approve payments, delivery terms and more.
Personality is the first thing you need to identify if you want to get your strategy right.
Build a contact database
You need as many customer numbers as possible to create a list of people to reach, as I mentioned earlier, you can’t send messages to consumers you don’t have a mutual relationship with. You need to receive an invitation from customers to become their contact before you can send them messages.
In order to build a user contact base, you have to offer them something valuable for their phone number, which can be a promotion, a gift, a free service or valuable information.
You can create an attractive promotional ad to encourage users to share their numbers with you. Once they’ve been added to WhatsApp, send them the promotion or offer, they can then recover and start their relationship with you.
Provide quick customer support
Providing real-time customer service is something small businesses can’t afford, but with WhatsApp, you and your employees, no matter how many, can answer any questions your customers may ask quickly.
Because the app supports media, you can use text, audio, or video to provide a personalized customer service experience.
WhatsApp has a 70% opening rate, which means you almost guarantee that your message will be displayed if your WhatsApp customer is with you, and make sure you have enough resources to handle customer queries.
The worst thing you can do is get WhatsApp but don’t respond for hours. Make sure you have a person (people) dedicated to the movement of messages and make sure you measure their performance.
Consumer research and feedback
WhatsApp has not yet been widely used for research but provides an easy-to-use, inexpensive and fast platform for doing some quick research and also creating customer feedback.
You can ask consumers what flavors they love, and ask them to choose between the options the brand suggests launclaunching, hing among other things. WhatsApp is also closely related to having some quick discussions internally within your company.
Moreover, instead of contacting customers for comments, you can create questions for your group that will generate relevant answers to your business. This is marketing research at its best, and it is free.
With the comments you collect from your customers, you can respond to their demands and promote the products and services you provide. By developing creative and entertaining questionnaires, you can interact with your customers in a non-intrusive way.
Their input can be of great value, which can be rewarded with special offers and vouchers to encourage future participation, brand loyalty and long-term customer retention.
Share promotional codes, and time offers, for example
With the status feature, for example, you can create special promotional codes that your customers can share to recover in your business. With instant photo and location, status can let everyone in your group know which promotions you’re running.
This can include a quick two-hour sale or a one-day special offer to increase traffic and create a buzz.
Based on interaction levels, you can expand your promotion with coupons or exclusive promotions for WhatsApp customers.
WhatsApp as a communication tool continues to develop and add more features with greater prospects in the future. It’s a versatile platform that lets you send files, photos, and short videos about your products and services.
But the code for using WhatsApp efficiently is to avoid abusing the relationships you build with your audience.
Measure your interactions so that each message you send has value. Not every conversation is about making a sale. Remember that other users have the ability to delete your message with a single click.